Маркетинг менеджмент. Экспресс-курс
Шрифт:
293
William C. Copacino and Jonathan L.S. Byrnes, «How to Become a Supply Chain Master», Supply Chain Management Review, March–April 2002, pp. S37+.
294
Подробное обсуждение деятельности компании Cemex приведено в работе: Adrian J. Slywotzky and David J. Morrison, How Digital is Your Business ? (New York: Crown Business, 2000), ch. 5.
295
Mark Sanchez, «Herman Miller Offers Training to Its Furniture Users», Grand Rapids Business Journal , December 2, 2002, p. 23.
296
«The 25 Best Sales Forces», Sales & Marketing Management , July 1998, pp. 32—50.
297
Аналогичный
298
Michael E. Porter, Competitive Strategy (New York: Free Press, 1980), pp. 22—23.
299
Bob Tedeschi, «As Their Core Businesses Prosper, Some Companies Try to Expand Their Horizons with New Product Lines», New York Times , September 6, 2004, p. C5; Leslie Kaufman with Saul Hansell, «Holiday Lessons in Online Retailing», New York Times , January 2, 2000, sec. 3, pp. 1, 14.
300
Michael Krantz, «Click Till You Drop», Time, July 20, 1998, pp. 34—39; Michael Krauss, «The Web Is Taking Your Customers for Itself», Marketing News , June 8, 1998, p. 8.
301
Hiawatha Bray, «The Boston Globe Upgrade Column», Boston Globe , July 12, 2004, (www.boston.com/globe); Jonathan Gaw, «Britannica Gives In and Gets Online», Los Angeles Times , October 19, 2000, p. A1; Jerry Useem, «Withering Britannica Bets It All on the Web», Fortune , November 22, 1999, pp. 344, 348.
302
Tom Lowry, Ronald Grover, and Catherine Yang with Steve Rosenbush and Peter Burrows, «Mega Media Mergers: How Dangerous?» BusinessWeek , February 23, 2004, pp. 34—42.
303
Kathryn Rudie Harrigan, «The Effect of Exit Barriers Upon Strategic Flexibility», Strategic Management Journal 1 (1980): 165—176.
304
Michael E. Porter, Competitive Strategy (New York: Free Press, 1980), ch. 13.
305
Jeffrey F. Rayport and Bernard J. Jaworski, E-Commerce (New York: McGraw-Hill, 2001), p. 53.
306
Michael E. Porter, Competitive Strategy (New York: Free Press, 1980), ch. 7.
307
William E. Rothschild, How to Gain (and Maintain) the Competitive Advantage (New York: McGraw-Hill, 1989), ch. 5.
308
Michael E. Porter, Competitive Strategy (New York: Free Press, 1980), ch. 7.
309
«Cadbury Outstrips Rivals After Adams Gum Buy», Evening Standard , February 23, 2005, (www.thisislondon.co.uk); «Business Bubbles», The Economist , October 12, 2002, p. 68.
310
Janet Adamy, «Nature’s Way – Behind a Food Giant’s Success», Wall Street Journal, February 1, 2005, p. A1.
311
Эти шесть стратегий обороны,
312
«Heinz Is Getting Back to Basis», Food Institute Report , May 5, 2003, p. 2; «Leader of the Pack», Pittsburgh Post-Gazette , April 1, 2000.
313
Michael E. Porter, Competitive Strategy (New York: Free Press, 1980), ch. 4; Jaideep Prabhu and David W. Stewart, «Signaling Strategies in Competitive Interaction: Building Reputations and Hiding the Truth», Journal of Marketing Research 38 (February 2001): 62—72.
314
Jehoshua Eliashberg and Thomas S. Robertson, «New Product Preannouncing Behavior: A Market Signaling Study», Journal of Marketing Research 25 (August 1988): 282—292; Roger J. Calantone and Kim E. Schatzel, «Strategic Foretelling: Communication-Based Antecedents of a Firm’s Propensity to Preannounce», Journal of Marketing 64 (January 2000): 17—30.
315
Gerry Kermouch, «Spiking the Booze Business», BusinessWeek , May 19, 2003, pp. 77—78.
316
Philip Kotler and Paul N. Bloom, «Strategies for High Market-Share Companies», Harvard Business Review (November–December 1975): 63—72. См. также: M. Porter, Competitive Strategies, pp. 221—226.
317
Robert D. Buzzell and Frederick D. Wiersema, «Successful Share-Building Strategies», Harvard Business Review (January–February 1981): 135—144.
318
Linda Hellofs and Robert Jacobson, «Market Share and Customer’s Perceptions of Quality: When Can Firms Grow Their Way to Higher Versus Lower Quality?», Journal of Marketing 63, (January 1999): pp. 16—25.
319
Theodore Levitt, «Innovative Imitation», Harvard Business Review , September–October 1966, pp. 63ff. См. также: Steven P. Schnaars, Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers (New York: Free Press, 1994).
320
Stuart F. Brown, «The Company that Out-Harleys Harley», Fortune , September 24, 1998, pp. 56—57.
321
Allen J. McGrath, «Growth Strategies with a ‘90s Twist», Across the Board (March 1995): 43—46; Antonio Ligi, «The Bottom Line: Logitech Plots Its Escape from Mouse Trap», Dow Jones Newswire , February 20, 2001.