Маркетинг менеджмент. Экспресс-курс
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Дополнительная информация о разработке и реализации маркетинговых планов содержится в работе: Marian Burk Wood, The Marketing Plan: A Handbook (Upper Saddle River, NJ: Prentice Hall, 2003); H.W. Goetsch, Developing, Implementing, and Managing an Effective Marketing Plan (Chicago: American Marketing Association, Lincolnwood, IL: NTC Business Books, 1993).
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Thomas V. Bonoma, The Marketing Edge: Making Strategies Work (New York: Free Press, 1985).
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Sam R. Goodman, Increasing Corporate Profitability (New York: Ronald Press, 1982), ch. 1; Bernard J. Jaworski, Vlasis Stathakopoulos, and H. Shanker Krishnan, «Control Combinations in Marketing: Conceptual Framework and Empirical Evidence», Journal of Marketing (January 1993): pp. 57—69.
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Phillip Kotler,
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Phillip Kotler, William Gregor, and William Rodgers, «The Marketing Audit Comes of Age», Sloan Management Review (Winter 1989): 49—62.
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Shelby D. Hunt and Scott Vitell, «The General Theory of Marketing Ethics: A Retrospective and Revision», in Ethics in Marketing , edited by John Quelch and Craig Smith (Chicago: Irwin, 1992).
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Marc Gunther, «Tree Huggers, Soy Lovers, and Profits», Fortune , June 23, 2003, pp. 98–104.