12 тем. Маркетинг 21 века
Шрифт:
13. Eco, Umberto. Travels in Hyper-Reality. San Diego: Harcourt Brace Jovanovich, 1990.
14. Fein, Ellen. The Rules. New York: Warner Books, 1996.
) библиография
15. Fidler, Roger. Mediamorphosis: Understanding New Media. Thousand Oaks, CA: Pine Forge Press, 1990.
16. Fukyama, Francis. The End of History and the Last Man. New York: Avon Books, 1993.
17. Goshal, Sumantra; Barlett, Christopher. The Individualised Corporation. London: Heinemann, 1998*.
18. Giddens, Anthony. The Third Way. Oxford UK: Blackwell Publishers,
19. Giddens, Anthony. Modernity and Self-Identity. Stanford: Standford University Press, 1991*.
20. Gray, John. False Dawn: The Delusions of Global Capitalism. London: Granta Books, 1998.
21. Grundy, Tony. Breakthrough Strategies for Growth: Delivering Sustainable Corporate Expansion. London: FT Pitman Publishing,
22. Hamel, Gary; Prahalad, Coimbatore Krishnan. Competing for the Future. Harvard: Business School Press, 1994*.
23. Handy, Charles. The Hungry Spirit. New York: Broadway, 1998*.
24. Jensen, Klaus. The Social Semiotics of Mass Communications. London: Sage, 1995.
25. Lacan, Jacques. The Four Fundamental Concepts of Psychoanalysis. London: Penguin Books, 1973.
26. MacLuhan, Marshall. Understanding Media: The Extensions of Man. Cambridge: MIT Press, 1994.
27. Packard, Vance. The Hidden Persuaders (полностью
28. Planning for Social Change. The Henley Centre for Economic Forecasting: London, 1997, 1998.
29. Reisman, David. The Lonely Crowd. New York: Doubleday Anchor
Books, 1950.
30. Senge, Peter. The Fifth Discipline Workbook. New York: Doubleday,
31. Severin, Frank T. Humanistic Viewpoints in Psychology. New
York: McGraw-Hill, 1965.
32. Silverstone, Roger. Television and Everyday Life. London:
Routledge, 1994.
33. Tapscott, Don. Growing Up Digital: The Rise of the Net Generation. New York: McGraw-Hill, 1998.
34. Wilson, Paul. The Little Book of Calm. New York: Plume, 1997.