Маркетинг для топ-менеджеров
Шрифт:
22. Майталь Ш. Экономика для менеджеров / Пер. с англ., под ред И. В. Липсица и И. Б. Гуркова. М.: Дело, 1996; Липсиц И. В., Коссов В. В. Экономический анализ реальных инвестиций. М.: Экономистъ, 2003
23. Nora A. Aufreiter, Teri L. Lawyer, Candace D. Lun. A new way to market. — The McKinsey Quarterly, 2000 Number 2
24. W. Chan Kim, Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. — Harvard Business School Press (February 3, 2005)
25. Gary Thompson. — The University of Toledo. — http://homepages.utoledo.edu/wdoll/CUSTDRVN/index.htm
26. Adrian J. Slywotzky. The age of the choiceboard (company’s changing relationship with customers). — Harvard Business Review (January-February, 2000)
27. Mason A. Carpenter. Cooperative Strategies (presentation). — University of Wisconsin-Madison School of Business. — http:// instruction.bus.wisc.edu/mcarpenter/ Slides/alliances.ppt
28. Philip Kotler, Dipak C. Jain, Suvit Maesincee. Marketing Moves. — Harvard Business School Press, 2002
29. Levitt Theodore. Marketing Success Through Differentiation — Of Anything. — Harvard Business Review (January 1, 1980); Ian H. Gordon. Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever. — John Wiley & Sons (June 23, 1998)
30. Липсиц И. В.
31. Robert J. Dolan. Conjoint Analysis: A Manager’s Guide. — Harvard Business School, HBS Number: 9–590–059; Jeanke W. van der Haar, Ron G. M. Kemp, Onno (S. W. F.) Omta. Creating Value that Cannot Be Copied. — Industrial Marketing Management, 30, 627–636 (2001); Chapter 3. Helping Managers Understand the Value of Conjoint Analysis. —helpmgr.pdf; Bryan Orme. Getting Started with Conjoint Analysis: Strategies for Product Design and Product Research. — Research Publishers LLC.
32. Липсиц И.В. Ценообразование. М.: Экономистъ, 2004; Томас Т. Нэгл, Рид К. Холден. Стратегия и тактика ценообразования. 3-е издание. СПб.: ПИТЕР, 2004; Фоксол Г., Голдсмит Р., Браун С. Психология потребителя в маркетинге / Пер. с англ. СПб.: ПИТЕР, 2001; Энджел Д., Блекуэлл Р., Миниард П. Поведение потребителей / Пер. с англ. СПб.: ПИТЕР, 1999; Майкл Р. Соломон. Поведение потребителя. Искусство и наука побеждать на рынке / Пер. с англ. ДиаСофт, 2003
33. Peter Doyle. Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value. — John Wiley & Sons; 1 edition (December 1, 2000)
34. Stephanie Coyles, Timothy C. Gokey. Customer retention is not enough. — The McKinsey Quarterly, 2002 Number 2; David C. Court, Mark G. Leiter, Mark A. Loch. Brand leverage. — The McKinsey Quarterly, 1999 Number 2; Nicky Buss, Blair Crawford, Jonathan Gordon, Jan St-Maurice. Unlock your brand. — McKinsey Marketing Solutions, January 2001
35. Leonard L. Berry, A. Parasuraman, Marketing Services: Competing through Quality. — Free Press (September 1, 1991)
36. Peter Doyle. Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value. — John Wiley & Sons; 1 edition (December 1, 2000); Robin Cooper and Robert S. Kaplan,
37. Ian H. Gordon. Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever. — John Wiley & Sons (June 23, 1998); Francis Buttle. Customer Relationship Management: Concepts and Tools. — Butterworth-Heinemann, 2003; by Manfred Bruhn. Relationship Marketing: Management of Customer Relationships. — Pearson Education (December 1, 2002); James D. Lenskold. Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability. — McGraw-Hill; 1 edition (July 16, 2003)
38. Shaw, Stephen. Manufacturing Knowledge — A Strategic Framework for Customer Analysis. — http://www.web-sights.com/archive/crmnet/a5.html
39. Ian H. Gordon. Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever. — John Wiley & Sons (June 23, 1998)
40. Ian H. Gordon. Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever. — John Wiley & Sons (June 23, 1998)
41. Томас Т. Нэгл, Рид К. Холден. Стратегия и тактика ценообразования. 3-е издание. СПб: ПИТЕР, 2004
42. Gary Thompson. — The University of Toledo. — http://homepages.utoledo.edu/wdoll/CUSTDRVN/index.htm
43. W. Chan Kim, Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. — Harvard Business School Press (February 3, 2005)
44. New Products Management for the 1980s. — N.Y., Booz, Allen & Hamilton, 1982
45. Lawrence J. Marks. Product Strategy, Planning, and Development (presentation). — Kent State University; Gary Armstrong, Philip Kotler. Marketing: An Introduction (7th Edition) (Marketing: An Introduction). — Prentice Hall; 7 edition (February 18, 2004)